An easy path to a great logo
What makes a logo great?
I have worked with logos for so many years that all the usual arguments for why a logo is good or bad have been used so many times they start to sound like clichés.
I have worked on logos on my own, in teams, and closely with the company that wanted the logo or a remake of what they had— and I have made both good and bad logos.
The rules (or clichés)
To understand what the perfect logo can do for your company, you can set up a list of expectations:
- Recognizable
- Rememberable
- Make the company stand out
- Add value to your company
I am sure you can come up with further points.
All my years doing this have left me with one golden rule:
A logo design is primarily a graphic look that express your idea or expectations for your company.
It doesn’t matter if the logo is yellow, purple, or black. It isn’t important if it is made in Helvetica or some handmade font. It isn’t crucial if it is only an icon or only a name.
As long as it matches your view of your own company, and you decide to commit to…
